Another disqualified lead - and for good reason. Without @outify we would've sent this person a cold email ... and for what? Most likely would've sent them 3-5 sequences, increasing the spam, overloading our mailboxes, etc. Time saved ✅ Spam avoided ✅ Mailboxes saved ✅
Yan Balau
@yan
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Co-Founder @ Outify.com
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We made a mistake when we sourced the leads to add to.@outify Lead Monitoring - but our AI was smart enough to understand that and correctly suggested to disqualify the lead - looks like we built something really good.
3 reasons why your cold email doesn't get you any results: 1. You're targeting the wrong leads 2. You're reaching out at the wrong moment 3. They don't need your product Infrastructure, mailboxes, and everything else is not as relevant as the 3 reasons above. Get those right and you'll unlock the next level of growth for your company.
Spent the last year building outbound tools and watching AI SDRs ship. Here's what I think the AI SDR wave got wrong. They put autonomy in the wrong place. A human SDR's job is mostly thinking, figuring out which account is worth pursuing, what's going on inside it, what to say, when to say it, when to push, when to wait. Sending the email is the easy part. AI SDRs automated the easy part. They send on autopilot, then tap a human on the shoulder the moment a reply lands.
