Post by Yan Balau

Outify@outify · Sep 30, 2026

A strong ICP helps identify companies that check all the boxes: industry, size, location, team, and potential need. But a perfect-fit company may not be ready for a conversation today. Maybe your solution is not a priority yet, or nothing meaningful has changed recently. Now imagine monitoring that company until it starts hiring, enters a new market, launches a feature, or raises funding. That change gives you a natural reason to reach out. The company was already a good…